Celebrity chef, Judy Joo, is behind Jinjuu, a modern Korean restaurant on Kingly Street. I hadn’t heard of Judy before, but I’m always intrigued by celebrity chefs who have had interesting career changes, in this case an investment banker turned chef. Great move Judy Joo!

I love Kingly Street and the countless dining hotspots in Carnaby. Whenever a new restaurant opens here, I know it’s destined for success and will have a unique spin to its menu. Jinjuu, meaning pearl, has a menu focused on both traditional and contemporary Korean dishes, with surprising fast food classics making an appearance.

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The décor is sleek and the ambience resembles the feel of a cool underground bar in New York. The trendy music, good service and contemporary Korean food with an American twist makes Jinjuu a fun dining spot.

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We shared a selection of the Anju plates (Korean tapas). I was very tempted by the large plates on the menu but sadly we didn’t have enough space after the starters. I know, slacking as a foodie, but this gives me a great excuse to come back!




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Korean fried tofu sliders– Golden fried crispy tofu, signature sauces, mayo and crispy lettuce tossed in a bun. These were the highlight of the meal. Great flavours and who doesn’t love anything fried!? My heart skipped a beat when I saw that I had one more slider left (I thought I had already eaten both) so I saved the best until last.

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Mushroom Tacos – Miso sautéed mushrooms, kale, black beans, cheese, avocado and sour cream. These were very good. Messy to eat but I enjoyed the flavours!

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French fries with ssam jang aioli– thin crispy fries and a delicious aioli dip.

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Ya-Chae Mandoo (Vegetable dumplings) – steamed dumplings stuffed with tofu, vegetables and sweet potato noodles. These were ok, nicely presented but the strong flavours were quite overpowering.

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Korean Mocha – Baked chocolate and boricha (roasted barley) ganache, cocoa nibs and hazelnut with milk ice cream. Sensational! I love a chocolate and hazelnut combo so I knew I would enjoy this form the moment I read the mouth-watering description. Rich flavours and a perfect sweet ending to the meal.

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Reservations: Can book online via OpenTable or email reservations@jinjuu.com
Location: 15 Kingly Street, Carnaby. Closest station: Oxford Circus
Price: approx £30
Perfect for: A dinner with friends/family
Rating: 7/10

Website: http://www.jinjuu.com/ldn/en/index.php

Square Meal

Jinjuu Menu, Reviews, Photos, Location and Info - Zomato

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